Branding Product affect a Business?

Consider for a moment what consumer's reactions would be to a pair of running or basketball shoes if the Nike logo was taken off of them or to abottle of cola without the Coke or Pepsi Logo.Would a cadbury chocolate by any other brand taste as sweet?Do plain blue jeans carry the same prestige as those bearing the diesel or calvin klein?

There was a time when consumers were proudly declaring their independence from the appeal of brand names by favouring the more practical generic and private labels.However,in today's marketplace appeal of brand names is greater than ever and marketers recognise that building and reinforcing the image of their brands is a key to profitability and growth.

Many companies now know that brand equity is as important an asset as factories,inventory and cash because strong brand have the power to command a premium price from consumers as well as investor.Well-known abd trusted brand  are touchstone for consumers and help simplify their decision making process.A brand is a promise to the customer.